1- Brand challenge:
To easily deploy visual communication on furniture that does not require heavy handling and labour.

2- Project specifications:
– Design and production of a light, easy-to-assemble piece of furniture with a life span of at least 4 years.
– Implementation of a system for replacing visuals that can be done directly in the shop.
– Production of visuals to accompany each change of range

3- Solutions implemented:
– Design and manufacture of a 10 mm Komacell (low density and very resistant material) structure
– Laminating and cold bending of the skirt visual under a 5/10th PETG
– Fixing the skirt to the furniture with magnetic strips
– Gluing the pediment to the 20 mm Komacell lining then clipping it on top