Media traffic management
Advertisers / Our Expertises
Ensuring the consistency of your national and international media campaigns
Specialised in the management and production of media plans, our Media Traffic Management department supports the most demanding advertisers in the distribution of their campaigns. With its collaborative online platform AdsAPP©, Picto produces, manages and distributes digital, print and display campaigns for luxury, ready-to-wear and beauty advertisers worldwide. AdsAPP© allows our clients to monitor and control their media plans online.
expertises
expertises
01.
DIGITAL CAMPAIGN
(Desktop, Mobile, Tablet)
Database of technical specifications of sites and ad servers
Creation and adaptation of static, animated, haptic, video banners
Simulation of the final rendering
Follow-up of the implementation with the advertising agencies and the sites
Development on ad servers (Sizmek, Google Double Click Studio, Weborama, Massmotion, etc.)
02.
PRESS CAMPAIGN
(magazines and daily press)
Creation and various versions of masters (localisation)
Chromatic calibration of campaigns
Database of technical specifications for over 3,000 titles
Upload to specific platforms
Management of the work schedule with the advertising agencies
Certified control proofs
03.
POSTER CAMPAIGN
(display, print, animation or video)
Creation and variation of OOH and DOOH elements
Database of technical specifications (Bus, 2m², 8m², Decaux, etc.)
Creation of scenarios
Printing or assistance on the settings
